The Mom Test
How do you start interviewing your customers to learn what they need? The Mom Test is your guide.
Go here to get a free copy of The Mom Test from the Brandeis Library: You can request an ILL ebook by logging into Onesearch and using this link – under Get from Interlibrary Loan they can select request digital chapter/pages.
Talking to Humans: Another Great Resource
If you are not a Brandeis student, or if you just want to read more:
Talking to Humans is one of the best books on how to interview potential customers. Click on the button to download your PDF copy: