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The Mom Test

Juan Giraldo November 3, 2021

How do you start interviewing your customers to learn what they need? The Mom Test is your guide.

Go here to get a free copy of The Mom Test from the Brandeis Library: You can request an ILL ebook by logging into Onesearch and using this link – under Get from Interlibrary Loan they can select request digital chapter/pages.
https://search.library.brandeis.edu/discovery/fulldisplay?docid=cdi_globaltitleindex_catalog_20031103&context=PC&vid=01BRAND_INST:BRAND&lang=en&search_scope=CentralIndex&adaptor=Primo%20Central&tab=CentralIndex&query=any,contains,the%20mom%20test&offset=0

Talking to Humans: Another Great Resource

If you are not a Brandeis student, or if you just want to read more:

Talking to Humans is one of the best books on how to interview potential customers. Click on the button to download your PDF copy:

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