Personal Development & Team Leadership

Learn how to apply the concept of WHY, developed by Brandeis alumnus Simon Sinek '95, to your personal mission as a startup founder and to your company.
Philippe Wells · March 3, 2022
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One of the essential aspects of effective team leadership is inspiring others with our mission. And to do that, we need to be able to articulate both our company’s mission and our own mission.

This workshop has two parts. In the first part, we will explore the foundation behind Simon Sinek’s (Brandeis ’95) concept of WHY and how it relates to starting and growing a successful business. In the second part, we will apply these insights and develop the foundation of our own WHY statements.

Learning Objectives

By the end of the workshop, you will be able to:

  • Bring clarity of purpose to the startup.
  • Identify personal strengths and how they support the startup’s mission.
  • Develop a loyalty-inspiring message that can attract the right team, customers, and investors.

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Course Includes

  • 4 Lessons