Do you know what your prospective customers want, what they really, really want? How might we design and run simple market tests to evaluate promising opportunities?
Most businesses do not succeed on the “if we built it, they will come” model. Instead, you need to fill a real market need. You will also need to be able to adapt to the market as those needs change.
This workshop covers the basics of customer discovery and the Lean Startup methodology – proven ways to launch a business that taps into existing high demand. You will learn how to learn from customers what they’re most likely to buy. You’ll also get a framework for continuously taking the pulse of your business landscape to stay ahead of the trends.
- Learn how to conduct customer discovery effectively
- Specify criteria used to assess new opportunities.
- Identify low-cost ways to test new ideas.